A Catholic priest at the altar preaching to his congregation sitting in the pews.

The procession at a Catholic church service led by the cross-bearer.

INSPIRED STORIES.

Legendary Results.

Parable’s data-first, omni-channel approach offers a unique opportunity for Catholic entities to connect with a highly targeted and engaged Catholic audience using the latest technology and best practices.

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CLIENT STORY

Parable partnered with St. Thomas More Catholic Academy, a Catholic school in Washington, D.C., to raise awareness of the school, their unique approach to education, and scholarship opportunities available to new students. We targeted our 4-month campaign on parents of children aged 2 to 12 through social media, display ads on websites and apps, and search ads to develop the needed saturation for effective persuasion. By delivering the right message to the right audience, we saw engagement rates 2.5x higher than average, resulting in 10,000 more clicks than anticipated and hitting 160% of our goal for increased enrollment.

Parable is in the people business. We focus on building audiences of real people and understanding what will persuade and/or motivate them individually to take the action we want by a certain date.

Parable has developed a specialized and exclusive data set for The Pontifical Mission Societies which includes a pool of engaged Catholics across the nation.

The Art of Audience Building.

The Science of Storytelling.

We are a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with any American, wherever their ears and eyes may be.

Parable focuses on the people who make decisions or advocate for or against something. Demographics and backgrounds don’t do that. Real people do.

We understand who the unique people are within our Catholic data set, and we know what motivates them.

A view of the dome of St. Peter’s Basilica

Parable’s core universe of engaged Catholics is developed using proprietary machine learning and predictive modeling to assess individuals at a very granular level regarding their faith and associated actions. Parable’s exclusive data set ensures Catholic entities can make smart, timely, data-driven decisions through real-time insights into risks and opportunities.

With a deep understanding of this audience, Parable will help you engage in a 1:1 conversation to raise awareness, persuade, and/or activate them. Our compelling creative will compete for and win the highly distracted attention of your community as we guide them through raising awareness of your organization or mission, persuading them with an emotionally impactful message, and activating them to reach your established goal.

Your community of engaged Catholics is ready to learn more about you and take action. Your story is only just beginning.

Parable will ensure the right people see your message, in the right medium, at the right time to help you achieve your goals. That may include email, websites, digital advertising, social media, video, and/or print and direct mail.

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We Are Parable.

Parable is a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with anyone and everyone, wherever their eyes and ears may be.

With emerging technologies, amplifying your voice has never been easier.

Heard and seen?

That’s The Hard Part.

Our world-class, multi-channel capabilities allow us to provide highly-creative messaging through mediums such as digital advertising, mobile advertising, print advertising, and direct mail to carry on 1:1 conversations with people as they consume information in different ways.

Everyone has a story to tell.

Let us tell yours.

We Offer a Unique Opportunity for Catholic Entities to Connect With Engaged Catholics.

Learn more about Parable’s exclusive data set of engaged Catholics and our data-driven, omni-channel approach to connecting with them.