It Starts With

Actionable Analytics

Parable looks at data differently. A leader in Acquisition Analytics, we elevate your existing data with predictive and prescriptive modeling to empower data-driven decisions.

Analyze. Actualize. Affect.

We’ve developed billions and billions of predictions and hundreds of thousands of unique consumer, patient, and voter-based audiences, simplifying the custom analytics required to help you save marketing dollars, increase sales and unlock opportunities. We spark 1:1 conversations rather than generic messages.
Parable offers access to:
An orange and yellow icon of a shopping cart representing audiences of consumers

250 million consumers

An orange and yellow icon of a hand dropping a ballot into a box representing audiences of voters

208 million voters

An orange and yellow icon of a gas gauge representing automotive data

109 million records with automotive data

Our fusion of data analytics with premium media channels empowers you to effectively target the ideal audiences, optimizing marketing strategies, business decisions, and political campaigns.

Custom Analytics

We believe everyone should be able to access the data, understand it, and gain insights from it. We organize the data, create visualizations to bring it to life and help you understand what it all means to give you your data-driven decisions. Starting with the information you have available, our experienced team works with you to understand your problems, assess your needs, and generate customized analytics to provide real-world solutions that accomplish your goals. We take data to the next level by focusing on the key drivers and metrics that will provide you with actionable insight.

Parable's sophisticated six-step modeling process delivers custom results.

01

Data Development

Identify project goals and design script to create variables needed for modeling.

02

Data Collection

Data acquisition, surveys, and field quota-controlled surveys are conducted.

03

Combine Data

Combine survey responses with a robust inventory of consumer data.

04

Create Models

Push the data through proprietary machine learning algorithms to score everyone on the file on every model created.

05

Target Universes

Apply advanced analytics to the predictive model scores to create customized highly-targeted universes of voters.

06

Application

Prescriptive modeling allows for the development of a detailed marketing plan based on a budget and goals using strategic consumer universes.

Parable Acquisition Funnel

Predictive modeling allows us to tailor specific messages to specific individuals. Prescriptive modeling defines a course of action that enables a campaign to reach its goals.

Parable Funnel

The Art Of audience building

Precision targeting using our proprietary approach to prescriptive modeling allows you to deliver the right message to the right person at their exact stage in the acquisition journey.

An orange and yellow icon of a GPS marker representing audiences beyond demographics

Audiences beyond demographics – using behaviors, attitudes, and values

An orange and yellow icon of a brain and line segments representing smarter segmentation

Smarter segmentation – targetable with individual level data

An orange and yellow icon of a digital pen and screen representing how Parable delivers data

Value-driven data delivered as CSV files or posted digitally to LiveRamp

An orange and yellow icon of a race car representing fast access to new audience data

Fast access to new audience data

A yellow circle with a white hand holding an avatar icon

Primary Targets

A brown circle with white clipboard checklist icon

Short-Term Growth Targets

An orange circle with a white increasing bar graph icon

Long-term Growth Targets

Parable’s Audience Database

We create strategic audiences for multi-channel marketing campaigns for various industries.

Demographic Data

Expand For More Demographic Data >

An orange and yellow icon of a female and gender icon

Female Consumers

Consumers whose gender is female

An orange and yellow icon of a legal building and graduation cap

Bachelor’s Degree

Consumers who have graduated college with a bachelor’s degree

An orange and yellow icon of three people

Age: 45 - 65

Consumers categorized by age

An orange and yellow icon of a letter n

Spanish Speaking

Registered voters whose modeled spoken language is Spanish

Female Consumers

Consumers whose gender is female

Male Consumers

Consumers whose gender is male

Bachelor’s Degree

Consumers who have graduated college with a bachelor’s degree

Married

Consumers who have grandchildren

Single

Consumers who have an interest in health and wellness

Age: 18 - 30

Consumers categorized by age

Age: 30 - 45

Consumers categorized by age

Age: 45 - 65

Consumers categorized by age

Age: Over 65

Consumers categorized by age

Low Income

Consumers who have a household income below the poverty line

Low-Mid Income

Consumers who have a household income under 100k

High-Mid Income

Consumers who have a household income between 100k and 250k

High Income

Consumers who have a household income over 250k

White

Consumers whose ethnicity is white

Hispanic

Consumers whose ethnicity is hispanic

English Speaking

Registered voters whose modeled spoken language is English

Spanish Speaking

Registered voters whose modeled spoken language is Spanish

Football

Consumers who have an interest in football

Nascar

Consumers who have an interest in Nascar

Diet & Weight Loss

Consumers who have an interest in diet/weight loss

Health & Medical

Consumers who have an interest in health/medical

Sports

Consumers who have an interest in sports

Travel

Consumers who have an interest in travel

Domestic Travel

Consumers who have an interest in domestic travel

International Travel

Consumers who have an interest in international travel

Outdoors

Consumers who have an interest in the outdoors

Hunting

Consumers who have an interest in hunting

Collecting

Consumers who are collectors

Children’s Products

Consumers who purchase children’s products

Baby Products

Consumers who purchase baby products

Cosmetic Products

Consumers who purchase cosmetic products

Women’s Apparel

Consumers who purchase women’s apparel

Women’s Plus Size

Consumers who purchase women’s plus size apparel

Men’s Apparel

Consumers who purchase men’s apparel

Men’s Big & Tall

Consumers who purchase men’s big and tall apparel

Technology Users

Consumers who are technology users

Bargain Hunters

Consumers who are bargain hunters

Upscale Living

Consumers who are interested in upscale living

Interests & Intent Data

Expand For More Interests & Intent Data >

An orange and yellow icon of a briefcase and airplane

International Travelers

Consumers who enjoy international travel

An orange and yellow tend and tree icon

Camping

Consumers who have an interest in camping and outdoor activities

An orange and yellow hammer and wrench icon

Home Improvement

Consumers who have an interest in home improvement

An orange and yellow icon of a cat and a heart

Pet Owners

Consumers who are pet owners

International Travelers

Consumers who enjoy international travel

Camping

Consumers who have an interest in camping and outdoor activities

Home Improvement

Consumers who have an interest in home improvement

Pet Owners

Consumers who are pet owners

Healthcare & Wellness Data

Expand For More Healthcare & Wellness Data >

An orange and yellow icon of a shoe stepping

Frequent Exercise

Consumers who exercise 5 or more days per week

An orange and yellow icon of a pill and medical box

Pharmacy Users

Consumers who already take routine prescriptions

Orange and yellow scale icon

Dieting & Weight Loss

Consumers interested in diet and weight loss options

An orange and yellow icon of a bottle

Supplements

Consumers interested in supplements and homeopathy

Frequent Exercise

Consumers who exercise 5 or more days per week

Pharmacy Users

Consumers who already take routine prescriptions

Dieting & Weight Loss

Consumers interested in diet and weight loss options

Supplements

Consumers interested in supplements and homeopathy

Sports & Entertainment Data

Expand For More Sports & Entertainment Data >

An orange and yellow icon of a TV

Live TV Viewers

Consumers who regularly watch live sports or events

An orange and yellow gaming controller icon

Frequent Gamers

Consumers who play games 5 or more days per week

Two orange and yellow tickets icon

Live Events

Consumers who frequently attend live sports, concerts, or events

An orange and yellow icon of popcorn

Movie Lovers

Consumers who watch 4 or more movies per week

Live TV Viewers

Consumers who regularly watch live sports or events

Frequent Gamers

Consumers who play games 5 or more days per week

Live Events

Consumers who frequently attend live sports, concerts, or events

Movie Lovers

Consumers who watch 4 or more movies per week

Donor Data

Expand For More Donor Data >

An orange and yellow icon of a hand holding a painters color mixing tray

Arts Patron

Consumers who donate to the arts

An orange and yellow icon of a hand holding a plant

Environmental

Donor to environmental causes and organizations

An orange cloud with a yellow cross icon

Religious Supporter

Donor to religious organizations and causes

Orange and yellow icon of a military chevron patch with a star

Veteran

Consumers who have an interest in the military and/or are veterans

Arts Patron

Consumers who donate to the arts

Environmental

Donor to environmental causes and organizations

Religious Supporter

Donor to religious organizations and causes

Veteran

Consumers who have an interest in the military and/or are veterans

Media Consumption Data

Expand For More Media Consumption Data >

An orange and yellow icon of a football and football helmet inside a TV screen

Linear TV

Consumers who watch Linear TV

An orange and yellow icon of a wifi and message bubble inside a TV

Ad-Enabled Streaming

Consumers who use one or more adenabled streaming services

An orange and yellow icon of a thumbs up and the world

Social Media News

Consumers who frequently read and share news on social platforms

An orange and yellow icon of a microphone

Podcast Listener

Consumers who listen and subscribe to podcasts

Linear TV

Consumers who watch Linear TV

Ad-Enabled Streaming

Consumers who use one or more adenabled streaming services

Social Media News

Consumers who frequently read and share news on social platforms

Podcast Listener

Consumers who listen and subscribe to podcasts

Voter Behavior & Ideology Data

Expand For More Voter Behavior & Ideology Data >

An orange and yellow target with gun icon

Gun Owner Voters

Registered voters who are likely to be a gun owner

An orange and yellow gavel icon

Oppose Court Expansion

Registered Voters modeled as likely to oppose expanding the number of seats on the Supreme Court

Orange and yellow construction helmet and gear icon

Union Voters

Registered voters who are likely to be in a union

An orange and yellow icon of a person thinking of a question

High Turnout Swing

Registered voters who are very likely swing voters

Gun Owner Voters

Registered voters who are likely to be a gun owner

Oppose Court Expansion

Registered Voters modeled as likely to oppose expanding the number of seats on the Supreme Court

Union Voters

Registered voters who are likely to be in a union

High Turnout Swing

Registered voters who are very likely swing voters

Senior Living Data

Expand For More Senior Living Data >

An orange and yellow icon of a person pushing another person in a wheelchair

Caregiver

Consumers who are a primary caregiver for a family member

An orange and yellow icon of three people

Age: Over 65

Consumers categorized by age

An orange and yellow icon of two people

Grandchildren

Consumers who have grandchildren

An orange and yellow icon of two people under a roof with a heart above their heads

Senior Living Positive

Consumers who have a positive view of Senior Living facilities

Caregiver

Consumers who are a primary caregiver for a family member

Age: Over 65

Consumers categorized by age

Grandchildren

Consumers who have grandchildren

Senior Living Positive

Consumers who have a positive view of Senior Living facilities

Custom Audiences

We have the capability to create target audiences for multi-channel and modern marketing campaigns for various industries including political, health care, commercial, military and more.

Featured Blog Posts

Reinforce CRM With Humanized Data

Beyond the CRM and analytics reports, ensure you work with data consultants who understand the value of humanized data analytics. They can help you process the information and uncover patterns, correlations, and trends. Together, you can develop strategies for successful marketing and outreach programs, acquire new customers, and stay competitive.

Read More

How Data Managers Can Strengthen Predictive Analytics

This was first published on Analytics Magazine, INFORMS. Data analysts and data architects are often misunderstood. The majority of our colleagues don’t get what we do. From anonymization and Bayes’ theorem to quantile and random forest, some of our terminology is confusing to those outside of data teams. But as businesses rely more and more on data to make mission-critical decisions, data scientists play a vital role in organizing and analyzing the information. The U.S. Bureau of Labor Statistics projects the field of data science will grow 31% between 2020 and 2030.1 Gartner predicts that in 2022, nearly all corporations…

Read More

Beginner’s Guide for Adapting in a Cookieless World

Marketers rely heavily on cookies to provide personalization for campaigns. Without cookies, it will take longer to segment audiences and get good measurable ROI on ad spend.

Read More
View More

Data that Delivers
Stories that Persuade

Parable leverages advanced data analytics to facilitate a 1:1 conversation with any American, wherever their ears or eyes may be. Our unique process gives us a deep understanding of where the consumers are receiving information and what they need to hear to make a purchase or show up at an event.

Start the process of marketing to one or more of our custom audiences.