It Starts With

Actionable Analytics

Parable looks at data differently. A leader in Acquisition Analytics, we elevate your existing data with predictive and prescriptive modeling to empower data-driven decisions.

Analyze. Actualize. Affect.

We’ve developed billions and billions of predictions and hundreds of thousands of unique consumer, patient, and voter-based audiences, simplifying the custom analytics required to help you save marketing dollars, increase sales and unlock opportunities. We spark 1:1 conversations rather than generic messages.

Parable offers access to:

250 million consumers

208 million voters

Our fusion of data analytics with premium media channels empowers you to effectively target the ideal audiences, optimizing marketing strategies, business decisions, and political campaigns.

Custom Analytics

We believe everyone should be able to access the data, understand it, and gain insights from it. We organize the data, create visualizations to bring it to life and help you understand what it all means to give you your data-driven decisions. Starting with the information you have available, our experienced team works with you to understand your problems, assess your needs, and generate customized analytics to provide real-world solutions that accomplish your goals. We take data to the next level by focusing on the key drivers and metrics that will provide you with actionable insight.

Parable's sophisticated six-step modeling process delivers custom results.

01

Data Development

Identify project goals and design script to create variables needed for modeling.

02

Data Collection

Data acquisition, surveys, and field quota-controlled surveys are conducted.

03

Combine Data

Combine survey responses with a robust inventory of consumer data.

04

Create Models

Push the data through proprietary machine learning algorithms to score everyone on the file on every model created.

05

Target Universes

Apply advanced analytics to the predictive model scores to create customized highly-targeted universes of voters.

06

Application

Prescriptive modeling allows for the development of a detailed marketing plan based on a budget and goals using strategic consumer universes.

Parable Acquisition Funnel

Predictive modeling allows us to tailor specific messages to specific individuals. Prescriptive modeling defines a course of action that enables a campaign to reach its goals.

The Art Of audience building

Precision targeting using our proprietary approach to prescriptive modeling allows you to deliver the right message to the right person at their exact stage in the acquisition journey.

Audiences beyond demographics – using behaviors, attitudes, and values

Smarter segmentation – targetable with individual level data

Value-driven data delivered as CSV files or posted digitally to LiveRamp

Fast access to new audience data

Primary Targets

Short-Term Growth Targets

Long-term Growth Targets

Custom Audiences

We have the capability to create target audiences for multi-channel and modern marketing campaigns for various industries including political, health care, commercial, military and more.

Featured Blog Posts

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How Data Managers Can Strengthen Predictive Analytics

This was first published on Analytics Magazine, INFORMS. Data analysts and data architects are often misunderstood. The majority of our colleagues don’t get what we do. From anonymization and Bayes’ theorem to quantile and random forest, some of our terminology is confusing to those outside of data teams. But as businesses rely more and more on data to make mission-critical decisions, data scientists play a vital role in organizing and analyzing the information. The U.S. Bureau of Labor Statistics projects the field of data science will grow 31% between 2020 and 2030.1 Gartner predicts that in 2022, nearly all corporations…

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Data that Delivers
Stories that Persuade

Parable leverages advanced data analytics to facilitate a 1:1 conversation with any American, wherever their ears or eyes may be. Our unique process gives us a deep understanding of where the consumers are receiving information and what they need to hear to make a purchase or show up at an event.

Start the process of marketing to one or more of our custom audiences.