Stories About Data

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Tales from the Parable Workshop

How Data Managers Can Strengthen Predictive Analytics

July 13, 2023

This was first published on Analytics Magazine, INFORMS. Data analysts and data…

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Tales from the Parable Workshop

Beginner’s Guide for Adapting in a Cookieless World

June 29, 2023

Marketers rely heavily on cookies to provide personalization for campaigns. Without cookies,…

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Tales from the Parable Workshop

Building a Better Data Science Operation

June 19, 2023

Statista estimates the volume of data created, captured, copied, and consumed worldwide…

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Tales from the Parable Workshop

Answering Advertisers’ Need for Privacy and Personalization

June 18, 2023

A data clean room is a technology or neutral space for data…

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Tales from the Parable Workshop

Advocacy, Agriculture, Catholic, Data, Destinations, Healthcare, Legal, Political, Sports

We Are Parable.

May 16, 2023

Parable is a marketing services firm that specializes in motivating action through…

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