The Pro Football Hall of Fame museum in Canton, Ohio

Kids standing and listening to a woman talking about history at a museum

A boy and a girl with their hand pn the glass looking at a polar bear under water

INSPIRED STORIES.

Legendary Results.

Parable is your ticket to the smart data you need to bring in new guests, visitors, and members.

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Parable partnered with America’s Transportation Experience / AACA Museum, Inc., in Hershey, Pennsylvania, to bring new visitors to their museum. Through the COVID pandemic and after, we helped the museum build a sustainable program through digital advertising that targets area amusement park visitors, parents of school-age children, and auto enthusiasts, with varying investments based on time of year and driving distance. Monthly revenue increased 33% after ads launched and 53% the following year. Parable’s data analytics and targeting capabilities continue to support museum ticket sales year-to-year.

A display of vintage vehicles in a museum

Displays inside the Richard Nixon Presidential Library and Museum in California

At Parable, data guides the way. We help destinations such as museums, parks, and stadiums, identify targeted audiences of people whose specific interests combined with their demographic information and geographic location and location history provide the smart data needed to make effective, strategic decisions to meet your goals. Parable will help you build your build your audience and read between the lines to understand the people within it.

The Art of Audience Building.

The Science of Storytelling.

We are a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with any American, wherever their ears and eyes may be.

Our approach ensures we focus on audiences of real people and what will persuade and/or motivate them individually to take the action we want by a certain data.

Parable is in the people business, focused on the people who make decisions or advocate for or against something. Demographics and backgrounds don’t do that.

A museum display of soldiers depicting scenes from the Vietnam War

A mother and daughter explore vintage outdoor equipment at a historic site

Backed by a full spectrum of analytics, data support, and research, our cutting-edge approach looks at both audience and performance data to help you have a 1:1 conversation at scale. Parable will help you identify, organize, and grow your audience to reach your new visitor, guest, member, and/or donor acquisition goals.

Parable will help you engage in a 1:1 conversation with your audience to raise awareness, persuade, and/or activate them. Our compelling creative will compete for and win the highly distracted attention of your community as we guide them through the three phases of Awareness, when targeted audiences lean about your destination and/or your mission; Persuasion, where people are made aware of upcoming exhibits, special promotions, and unique events; and Activation, when we motivate your audience to take a specific action and convert them into visitors, guests, members, and donors.

Your story is only just beginning.

With your community curated, now is the time to bring words, art, images, and video together to create emotionally impactful and memorable content that keeps your audience engaged. Parable will curate and plan your content strategy to deliver the right message to the right people through the right medium, followed with verified walk-in and attribution data that shows you exactly who visited your destination.

A mother and son try on a vintage Roman soldier’s helmet at a museum

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We Are Parable.

Parable is a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with anyone and everyone, wherever their eyes and ears may be.

With emerging technologies, amplifying your voice has never been easier.

Heard and seen?

That’s The Hard Part.

Our world-class, multi-channel capabilities allow us to provide highly-creative messaging through mediums such as digital advertising, mobile advertising, print advertising, and direct mail to carry on 1:1 conversations with people as they consume information in different ways.

Everyone has a story to tell.

Let us tell yours.

Curate and Engage Your Targeted Audience of Visitors, Guests, Members, and Donors.

Learn more about Parable’s approach to helping destinations increase attendance, grow their membership, identify and persuade donors, and more.