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Legendary Results.

Parable provides marketing solutions for trade associations, nonprofits, member organizations, and other like entities that want to grow their brand, raise issue awareness, or tell their story to accomplish specific objectives.




Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Parable partnered with a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Parable ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic.

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Parable delivers results by ensuring the right people see your message, in the right medium, at the right time.

Our solutions include Insight Marketing, which begins with custom modeling work and analytics to identify your target audience; Community Architect, which uses existing online and offline data to identify your target audience for building an online community of interest and then engaging that audience; Content Marketing, where we push original and/or curated content to targeted audiences; and comprehensive campaigns that include grassroots mobilization, social media, targeted advertising, and activation.

The Art of Audience Building.

The Science of Storytelling.

We are a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with any American, wherever their ears and eyes may be.

Parable is in the people business, focused on audiences of real people and what will persuade and/or motivate them individually to take the action we want by a certain date. Real people make decisions or advocate for or against something. Demographics and backgrounds don’t.

Parable’s marketing solutions begin with insights and analytics to identify an audience of real people and understand what will persuade and/or motivate them to take the action we want by a certain date.

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Our cutting-edge approach to data and analytics looks at both audience and performance data to help you have a 1:1 conversation at scale. Parable will help you identify, organize, and grow your community to reach your short- and long-term goals.

Now that you understand your community, Parable will help you engage in a 1:1 conversation to raise awareness, persuade, and/or activate them. Our compelling creative will compete for and win the highly distracted attention of your community as we build brand or issue awareness, develop an audience of DC or state capital influencers, grow a grassroots network or followers, acquire memberships or customers, or activate grassroots outreach.

Your community is engaged. Your story is only just beginning.

Parable’s nearly 30 years of experience mastering the business cycle of politics means we move at the speed of the news cycle to help clients accomplish specific goals in industries including energy, religion, education, agriculture, real estate development, legal, healthcare, politics, and more.

With emerging technologies, amplifying your voice has never been easier.

Heard and seen?

That’s The Hard Part.

Our world-class, multi-channel capabilities allow us to provide highly creative messaging through mediums such as digital advertising, mobile advertising, print advertising, and direct mail to carry on 1:1 conversations with people as they consume information in different ways.

Everyone has a story to tell.

Let us tell yours.

Parable Will Help You Identify, Organize, and Grow Your Community to Reach Your Goals.

Learn more about Parable’s marketing solutions to help you grow your brand, raise issue awareness, or tell your story to meet your specific goals.