The Art of Audience Building.

The Science of Storytelling.

With emerging technologies, amplifying your voice has never been easier.

Heard and seen?

That’s the hard part.

At Parable, we know how to deliver the right message to the right people through the right medium. We pinpoint your unique message and identify precisely why it matters and who cares about it, activating your story to solve your problem or capitalize on your opportunity.

Girl sitting at a computer in a computer lab

Data & Analytics

Whether we are your data team or partnering with them, our cutting-edge approach looks at both audience and performance data to help you have a 1:1 conversation at scale. We don’t see the world in paint-by-number sections of demographically-similar data. We see the world as unique people who may share similar likes or dislikes, interests, or backgrounds with other equally-unique people. Our focus is on audiences of real people and what will persuade and/or motivate them individually to take the action we want by a certain date. Demographics don’t make buying decisions – people do. Backgrounds don’t advocate for or against something – people do. We’re in the people business. Parable offers a full spectrum of analytics, data support, and research to empower our clients to make smart, timely, data-driven decisions through real-time insights into risks and opportunities.

Learn more about our strategic audiences, including custom audiences on demand.

Creative

We are masters of our craft who bring a new approach to an age-old art. In a world where our brains are besieged by 4,000 to 10,000 advertising messages every day, we have to stand out. We have to compete for and win the highly-distracted attention of the voters, consumers, and constituents within each of our targeted audiences for each of our clients. We operate within shorter time frames, with fewer resources, and have a smaller margin of error. We are the ultra-athletes of the creative world.

Digital

Many firms will only offer digital advertising on Google or Facebook. We don’t have those same limitations. Parable digital advertising a complete service that uses data-driven targeting, world-class creative, and decades of experience to build influential connections with online audiences. We can layer in direct mail, OTT/CTV, and programmatic advertising, providing our clients with a full spectrum of message delivery options. Parable measures and optimizes throughout each campaign to get the best performance and provide analysis to learn and improve. This omni-channel approach builds best in class online campaigns that generate real results offline.

Print

We combine cutting-edge creative with state-of-the-art targeting to deliver persuasive printed materials. In our nearly 30 years of experience, we have written, designed, printed, and/or delivered more than 3 billion pieces of direct mail ranging from standard postcards to complex die cuts and unique folds that ensure your print advertising stands out from the clutter of the mailbox.

Our Process

The first step to engaging in a 1:1 conversation with your target audience is quantitative research.

We pinpoint your core message through quantitative research, including creating and conducting surveys, the results of which are then combined with a robust inventory of consumer data, to identify precisely why it matters.

Next is data modeling.

We leverage advanced data analytics and proprietary machine learning algorithms to generate individual scores for 250 million+ Americans to create models that help organizations, brands, and individuals have a 1:1 conversation with any one of them, wherever their eyes and ears may be.

Then we create targeted universes to hear your specific messages.

We apply advanced analytics to the predictive model scores to create customized, highly-targeted universes.

From there, we bring together compelling words, art, images, and video to create emotionally-impactful and memorable content.

We are master storytellers who bring a new approach to an age-old art.

Finally, we focus on activation and measurement.

Multiple channels, both online and offline, can be used to reach your audience at a 1:1 level with regular adjustments in frequency and reach to maximize impact. We activate your story to solve your problem or capitalize on your opportunity.

Our world-class, multi-channel capabilities allow us to provide highly-creative messaging through mediums such as digital advertising, mobile advertising, print advertising, and direct mail to carry on 1:1 conversations with people as they consume information in different ways.