Posts tagged: sports fans
Marketing to Women’s College Sports Fans
August 12, 2024
Deloitte forecasts that in 2024, for the first time, women’s elite sports will generate a revenue that surpasses $1 billion. That’s a 300% increase on the industry’s evaluation in 2021.1 From the new Professional Women’s Hockey League and NCAA women’s basketball to the Women’s World Cup and superstar athletes in golfing and gymnastics, fans of women’s sports have a variety of thrilling, action-