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Tales from the Parable Library

March 1, 2024

We are Parable.

Majority Strategies and Causeway Solutions have united under one name as a reflection of who we are, what we do, and where we are going.

Parable seeks to tell our clients’ unique stories by mastering the data behind the problem, identifying the solution within the facts and figures, and by crafting a world-class combination of writing, art, graphics, and video to tell your story.

We do all this to deliver the right message to the right people, in the right medium, at the right time.

Parable is a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with anyone and everyone, wherever their eyes and ears may be.

While this is an exciting new chapter, it does not change our commitment to our clients and partners; it is simply the natural evolution we began when Majority Strategies and Causeway Solutions first united years ago. Now is the appropriate time for a brand that reflects the full integration of both companies.

You might be asking yourself, why go to the trouble of creating a new brand rather than something simple like Majority/Causeway?

We considered that, and soon realized that this is simply more than a merger of two great firms Instead, we have taken our collective experience, skills, and capabilities and built an entire new platform for the future. Everyone has a story to tell, but being seen and heard is the hard part. We believe in the possibility of engagement, the potential of persuasion, and the inspiration for action. To us that is bigger than a merger; it is a transformative view of the world and deserves our commitment to the new tools and products that will help us get there.

Moreover, this is about taking the work we do for our clients to a whole new level of efficiency and effectiveness. How the world communicates is constantly evolving and we have always prided ourselves on being cutting edge. Parable will allow us to take the next step of fully integrated data analytics with compelling marketing to sell our clients’ tales and deliver outstanding results.

From our humble beginnings as a mail firm in Columbus, Ohio, and a microtargeting shop in New Orleans, Louisiana, Majority Strategies and Causeway Solutions were destined to be together from the start. We both knew that targeting the right audience and delivering the right message was the key to success. Over the years, Majority grew to a data-driven, full-service marketing firm while Causeway became a best-in-class data analytics operation. It made sense that we would harness the power of these two workhorses into a team that could outpull the competition. Now our team has expanded to a multi-faceted agency with the horsepower to execute national campaigns with 1:1 precision, at scale.

To be clear, we are proud of our heritage of electing Republicans from the courthouse to the White House. It is part of our DNA. And, part of what makes us master storytellers is understanding the audience better than the competition.

In fact, our political experience has prepared us for this very moment. Engaging in tens of thousands of political campaigns over the last 30 years has served as invaluable experience. We are in the laboratory testing new techniques more than any other marketing firm in the country. The campaign world forces us to be faster and smarter, while remaining more cost-effective and creative in any given month – more than most other organizations are in an entire year.

This has not changed. We still play to win, and our data will continue to be presented in a clear, actionable manner.

We are Parable.

Everyone has a story to tell.

Let us tell yours.