Posts tagged: college sports
The Xs and Os of Turning Out Sports Fans
March 1, 2024
Parable served as the digital marketing partner for the Sun Belt Conference during the 2024 Men’s and Women’s Basketball Tournament in Pensacola, Florida. The conference aimed to boost visibility, engage local sports fans, and increase ticket sales for the tournament. Parable worked with the Sun Belt Conference to drive ticket sales and deliver post-tournament analysis on fan attendance. A Data-Driven
The Pivotal Role First-Party Data Plays in Collegiate Athletics
June 29, 2023
Additionally, this report outlines key insights, challenges, and opportunities associated with first-party data usage in college sports and advocates for strategically incorporating data-driven approaches to enhance fan engagement and revenue generation. First-party data refers to the information collected directly from individuals or entities who have a direct relationship with a brand or organization. In college spor