Parable served as the digital marketing partner for the Sun Belt Conference during the 2024 Men’s and Women’s Basketball Tournament in Pensacola, Florida.

The conference aimed to boost visibility, engage local sports fans, and increase ticket sales for the tournament.

Parable worked with the Sun Belt Conference to drive ticket sales and deliver post-tournament analysis on fan attendance.

A Data-Driven Game Plan
Before the tournament, Parable launched a focused ticket sales campaign, reaching unique groups within 50 miles of Pensacola Bay Arena.

We used our unique data to push buy-one-get-one ticket deals, delivering digital ads to people who love March Madness basketball and are looking for affordable tickets.

Parable helped boost local attendance at the tournament by 29% – a great return on the league’s investment.

Overall, our digital campaign with the Sun Belt Conference delivered over 800,000 impressions and nearly 9,500 link clicks.

All of that led to over 800 tickets sold.

After the tournament, we analyzed the fans who came to the arena throughout the week and confirmed a 29% increase in local attendance compared to the previous year.

Download the full case study to learn more about the power of Parable’s data-first, omni-channel approach to harnessing the power of sports fans to achieve your goals.

Parable’s data-driven approach targets the right people, with the right message, at the right time to motivate them to take a specific action by a certain date. Parable provides important analysis at the end of a campaign to measure success and help clients plan their next steps.

Learn more about Parable’s approach to navigating, persuading, and motivating sports fans, and get started with the Parable Sports team today.