Deloitte forecasts that in 2024, for the first time, women’s elite sports will generate a revenue that surpasses $1 billion. That’s a 300% increase on the industry’s evaluation in 2021.¹ From the new Professional Women’s Hockey League and NCAA women’s basketball to the Women’s World Cup and superstar athletes in golfing and gymnastics, fans of women’s sports have a variety of thrilling, action-

It’s a great time to be in sports marketing with new resources to identify sports fans! Even for niche sports, eSports and other gaming activities, there are opportunities to catch sports fans’ attention and lead them down the field to achieve your goals. Olympics Sports Fans For example, Nielsen reports almost 60% of Americans intend to watch the 2024 Paris Olympics.¹ Parable’s Ma

From Simone Biles, LeBron James and Steph Curry to Scottie Scheffler, Katie Ledecky and Coco Gauff, superstar athletes are fired up to compete in the summer Olympics. And the majority of Americans will be tuning in! Parable conduct