It’s a great time to be in sports marketing with new resources to identify sports fans! Even for niche sports, eSports and other gaming activities, there are opportunities to catch sports fans’ attention and lead them down the field to achieve your goals.

Olympics Sports Fans
For example, Nielsen reports almost 60% of Americans intend to watch the 2024 Paris Olympics.¹

Parable’s May 2024 survey data reflects these findings, revealing 68% of Americans plan to watch the summer Olympics. Among men, the interest rises to 73%. The majority of adults 35-44 plan to watch the summer Olympics (73%) and the same is true of adults 25-34 (71%).² See more in our recent blog post, “Consumer Insights: Most Americans Plan to Will Watch the Summer Olympics.”

When we asked Olympics fans to expand on their level of interest, we learned:³

• 29% say they are regular fans
• 31% say they are causal fans
• Only 18% say they are not fans at all

That translates to 82% of the population having some interest in the event.

Engaging Sports Enthusiasts
Parable arms marketers with data to identify their target audiences and offers guidance on the messages that will resonate to drive desired action.

Did you know:⁴

• 46% of adults 18+ who watch sports say they will watch the full season, regardless of who makes the playoffs.
• 32% of adults 18+ say they will subscribe to premium content for sports.

We can provide ready-made audiences that target the following sports groups:⁵

• Sports Engager – Individuals likely to interact with a sports team or athlete on social media.
• Sports Ticket Buyers – Individuals likely to attend a sports event in person.
• Fans of Women’s Sports – Individuals likely to be fans of women’s sports.

If you want to catch sports fans’ attention, please reach out for support with marketing to these enthusiastic, highly energized consumers at [email protected].

1 “Olympic Games Insights Hub,” Nielsen; 2 Parable, 2024; 3 Parable, 2024; 4 Parable, 2024; 5 Parable, 2024