Deloitte forecasts that in 2024, for the first time, women’s elite sports will generate a revenue that surpasses $1 billion. That’s a 300% increase on the industry’s evaluation in 2021.¹ From the new Professional Women’s Hockey League and NCAA women’s basketball to the Women’s World Cup and superstar athletes in golfing and gymnastics, fans of women’s sports have a variety of thrilling, action-

It’s a great time to be in sports marketing with new resources to identify sports fans! Even for niche sports, eSports and other gaming activities, there are opportunities to catch sports fans’ attention and lead them down the field to achieve your goals. Olympics Sports Fans For example, Nielsen reports almost 60% of Americans intend to watch the 2024 Paris Olympics.¹ Parable’s Ma

From Simone Biles, LeBron James and Steph Curry to Scottie Scheffler, Katie Ledecky and Coco Gauff, superstar athletes are fired up to compete in the summer Olympics. And the majority of Americans will be tuning in! Parable conduct

This article was first published on Solutions Review. Reinforce CRM With Humanized Data We live in an unpredictable world. The stark realities of inflation, political entanglements, and ongoing global health crises create tremendous uncertainty. Facing a volatile econo

This was first published on Analytics Magazine, INFORMS. Data analysts and data architects are often misunderstood. The majority of our colleagues don’t get what we do. From anonymization and Bayes’ theorem to quantile and random forest, some of our terminology is confusing to those outside of data teams. But as businesses rely more and more on data to make mission-critical decisions, data scientists pl

What will happen when the third-party cookies crumble? In 2024, Google will eliminate the use of third-party cookies in its Chrome browser.  Cookies store information from your computer that contain personal identifiers, including reg

This was first published in INFORMS Analytics Magazine. Statista estimates the volume of data created, captured, copied, and consumed worldwide will reach 149 zettabytes in 2024.1 It’s no wonder data teams are tasked with more and more data to manage. On the bright side, organizations and business leaders recognize the value of

This was first published in DM Magazine. The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). In the State of Data 2023 report, IAB reveals two-thirds of advertisers are usi

This was first published in Dataversity. There’s no better time than right now to be a data scientist. Despite recent large-scale layoffs in major tech firms, the future is bright for data managers, analysts, data wranglers and consultants. In fact, the number of jobs requiring data